ModCloth graciously offered me entry into their very first ModAcademy Fashion Workshop held this past Saturday at company headquarters in San Francisco. I had been looking forward to this workshop for a month and woke up Saturday morning feeling like it was Christmas.
The first part of the workshop was given by Susan Koger, ModCloth’s Co-Founder and Chief Creative Officer. Susan’s presentation on the history of ModCloth was powerful and inspiring. There’s nothing I love more than seeing young female entrepreneurs who worked incredibly hard to achieve their dreams. In Susan’s case, she had a dream at 17 to create an online business selling her finds from thrift stores. As time went on, she put her energy into growing this business and was shipping boxes upon boxes of orders from her college dorm room. Susan and her then boyfriend (now husband) decided to take ModCloth to the next level, committing their lives to developing this business. Today, ModCloth has grown into a mega e-commerce company, with loyal customers around the world (including myself) who feel as though they are ModCloth girls.
The workshop continued with a presentation by Andie Pineda, a senior recruiter at ModCloth, on how to nab a job in the fashion industry, a social media panel that included ModCloth girls Ashley and Erin, Eugenia from Polyvore and Angela of Refinery29. Later in the afternoon was a panel on how to start your own fashion line, and an informative discussion on media and body image, given by Kjerstin Gruys, a volunteer at About-Face. A panel discussion with one of ModCloth’s graphic designer, Mini, Lorraine of SF Indie Fashion, Maria from Poshmark and fashion blogger Jennie closed the workshop with information on how to get started in this industry.
I was amazed at how laid back and friendly all of the presenters and ModCloth employees were. Everyone who participated did an astounding job organizing this event and it was evident they put a lot of effort into making sure it was beneficial for attendees. I learned a lot from this workshop, but the most valuable piece of advice I received was given during Susan’s presentation. When talking about how she got started, she was told ‘never apologize for your age’. Her message was clear: if you have a dream, you have every right to go after it, regardless of how young you are.
*Special thanks to Angela and Klassy of Refinery29 for taking time to sit down and talk with me. You girls are amazing and I look forward to next time.